prodUCT
development
The products I’ve worked on have all consistently met the rigorous standards of leading brands, while balancing creative vision with technical requirements. My work has included a wide variety of products, effective collaboration with various printers to adapt designs to their specific processes, all while adhering to tight deadlines.
PRODUCT TYPES
I’ve worked on a variety of products, including several coffee packaging such as bags, boxes, and cans of various sizes, each tailored to meet FDM requirements for quality and compliance. These projects required precision to ensure consistency and effectiveness across formats. On a larger scale, I’ve developed designs for vehicle wraps and retail store interiors, which successfully expanded the brand’s identity beyond the product itself. These larger projects allowed for more creative exploration, reinforcing brand presence in bold, immersive ways that made a lasting impact on consumers.
ArtWORK application
I’ve adapted artwork to fit all of these product types, starting with a flat illustration and modifying it to work seamlessly across every product type. Each format required careful adjustments to ensure that the design maintained its impact while meeting specific packaging requirements. I focused on creating strong individual layouts that not only stood out on their own but also complemented one another when displayed together on the shelf. The goal was always to maintain a cohesive brand presence across all packaging types while ensuring visual appeal and clarity for each product.
printing types
The various product types gave me the chance to learn a variety of printing and production processes, including digital, 4-color process, screen printing, rotogravure, flexographic, lithography, retort, and direct printing. Each method required a deep understanding of its specific techniques to ensure artwork translated accurately to the final product. I was entrusted to attend multiple press runs, where I reviewed and refined final designs before moving into full production. This hands-on approach not only guaranteed quality but also allowed me to make real-time adjustments to ensure that the final product met both brand standards and production requirements.